Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is a complex and specialised discipline. Achieving high ranking results on Google search results page requires providing high-quality content on your pages.

A great time to think about deploying SEO is when you're considering a site redesign, or planning to launch a new site. That way we can ensure that your site is designed to be search engine-friendly from the ground up.

What you shouldn't do when wanting to deploy SEO on your website is enlist the services of a third party. Why? - because their solution will involve creating "Landing Pages" on a remote web site which is not your web site. They will say the service can be cancelled at any time, but as soon as you cancel the service the SEO optimisation which you have paid for will be gone.

The cost of Search Engine Optimisation should not be ongoing for as long as the switch in on. You should instead have the luxury to pay for it once (like you do for your web site development) and have it working for you all year round at no extra cost!

One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Computer Craft have been deploying Search Engine Optimisation (SEO) solutions since 2016. 8 years' experience adding value to our customers web sites.